Antoni Girod, Managing Partner
To ensure an optimal ROI, Halifax Consulting has elaborated a unique sales performance full solution that relies on four pillars: 1. Organizational advisory on sales transformation, 2. Multi-level assessment of the sales teams, 3. Blended learning training for sales leaders and sales, 4. Rigorous implementation in the field with sales managers through personalized coaching action plans.
“We build the relationship with our clients based on trust. We don’t just want to be a sales training provider, but a partner for them in the long term,” says Antoni Girod, managing partner at Halifax Consulting Asia.
Before considering any sales training, some clients first need to thoroughly analyze their sales organization and processes. Indeed, organizational limitations within a company can impede sales people from effectively deploying the skills they have acquired through training. Halifax uses the ‘Organization Maturity Index’ tool, an extensive online evaluation for Top Management to raise awareness on strengths and priority improvements to be done at the organizational level.
Then this initial evaluation can be complemented by a ‘3D people’s assessment’ that includes: 1. Talent assessment to identify natural predispositions in terms of job fit for hunting, farming or KAM, 2. Sales competencies assessement, 3. Product knowledge assessment built in partnership with technical and sales managers to precisely identify gaps and take actions to fill them.
Halifax proposes a comprehensive range of sales training programs, such as value selling, strategic negotiation, key account management, distributor management or sales leadership. Since 2020, in response to client demands, the firm has introduced new programs like ‘Distance selling,’ ‘Social Selling,’ ‘Sustainable selling,’ or ‘C-level selling.’ During the pre-training phase, trainees can access e-learning modules through the Halifax Sales Bootcamp digital platform powered with innovative AI tools. More than 120 modules are available in more than 16 languages including Chinese, Korean, Thai, Vietnamese and Indonesian.
We Build The Relationship with our Clients Based on Trust. We Don’t Just Want to be a Sales Training Provider, but a Partner for Them in the Long Term
After the completion of the training program, the posttraining reinforcement process is initiated. Beyond reinforcement quizzes, trainees have access to online video exercises where they can record for example their sales pitch and upload it on the Halifax Sales Bootcamp platform. Then they receive directly on the platform personalized feedback from Halifax’s consultants. Through online 1to1 interactions, sales people can also engage in role-play coaching with Halifax’s consultants over real-life business case scenarios and receive personalized feedback on the platform.
Halifax’s digital learning programs boast a remarkable completion rate. Globally, the average completion rate for digital learning is around 10 percent, but Halifax’s programs achieve an impressive average worldwide completion rate of 82 percent. This is largely due to the company’s collaborative approach, working closely with clients’ HR departments and management teams.
Halifax has established itself as a reliable ally in the sales training sector. The company’s success relies on the expertise and experience of its seasoned consultants, coupled with a distinctive approach that centers on motivating trainees and ensuring their active engagement all along the learning journey with a constant involvement of the sales managers. It fosters a heightened awareness among trainees regarding the value of training in their professional growth.
